Gucci Gift Giving

The “Gucci Gift Giving” project transformed the facades of New Bond Street in London and the Meatpacking District in New York into living works of art.

Across Milan, London, Paris, Madrid, Dubai, New York, and Costa Mesa, our Christmas trees and installations bring a touch of magic to urban landscapes, creating a unique global holiday experience.

This process has led to exceptional and impressive results, enhancing the aesthetic appeal of Gucci stores worldwide and creating an extraordinary experience for customers who stop to admire these captivating installations.

This generates strong social engagement as it produces a large amount of user-generated content.