Let’s be true pioneers! Today, in the heart of Times Square, performances on billboards are increasingly common, from Shakira to Post Malone, but we were the first to do it!
In 2018, in Milan, we revolutionized the traditional use of billboards, turning them into a real location for events and live performances.
This allowed Sky to excite and entertain fans of the X Factor talent show and passersby, through airborne structures of about 50 square meters.
During that week, the stage hosted performances by contestants from past and current editions, with the climax reached on Sunday by the performances of contestants still in the competition.
These live performances were interspersed with the presence of deejays from RTL 102.5, the talent show’s radio partner, who broadcast some programs live and commented on the evening episode on Thursday, November 23.
The event concluded with a live performance
by Maneskin, winners of the talent show the previous year,
who have now become globally successful artists.
