On January 20, 2022, Laura Pausini’s new single Scatola was launched globally.
On the occasion of this important launch, the artist was looking for a launch activity with an international scope that would convey a strong emotional impact.
To respond to the request, Urban Vision proposed a digital outdoor performance, that would exploit on the maxi LEDs 3D animation, the latest big trend that, which started in Asian countries, has swept the whole DOOH world, creating high-impact visual effects.
Therefore, a national and international scouting activity of the most effective and interesting locations for the artist defined the timing and content schedule for the activities on the various locations, and coordinated, supported, and controlled the operation in all its operational phases in Rome, Milan, Madrid, Paris, New York, Miami, Brasilia, and Città del Massico was initiated.
Thanks to the action on a global scale, Urban Vision made possible the simultaneous performance in the squares of the world’s most important cities, reaching fans at the most neuralgic points and creating an unprecedented impact.
