3D content is becoming more prevalent in out-of-home (OOH) spaces, both in digital and physical formats. UV has gained extensive expertise in this area over time, particularly through pioneering projects like creating early 3D content for Maxi Banners.
Among the early adopters of 3D Maxi Banners were entities in the music industry, exemplified by Universal Music’s decision to commemorate the release of Sfera Ebbasta’s second album, Rockstar.