In the heart of Milan’s historic center, on Via Carducci, we put on an unprecedented show with a 3D Giant special for BBVA. The effect was simply outstanding.
We created three-dimensional windows that seemed to emanate a warm and welcoming light, so realistic that it confused passersby.
This visual magic perfectly integrated the advertisement into the urban context, transforming the building itself into an extraordinary stage for the BBVA brand.
The effect was stunning, capturing the attention and interest of anyone passing by. A luminous innovation that made BBVA the undisputed protagonist of the streets of Milan.
